Blog

Diesel Barbershop was founded in San Antonio, Texas, in 2011. Its creator, Shayne Brown, envisioned a radically fresh take on the traditional barbershop—melding elements of a barbershop, salon, retro record store, mechanics garage, tattoo parlor, and vintage arcade to form what he calls a “man-cave for great haircuts.”  On top of bold decor, the brand offers high-energy vibes with retro video games, curated music, and craft sodas, plus indulgent add-ons like hot-towel shaves and massages.

Franchise Expansion & Midwest Entry

By 2018, Diesel began franchising its unique concept nationwide, quickly selling over 125 franchise licenses.  With 21 existing locations and roughly 20 more projected to open by year-end, the brand looked to the Midwest for growth.

Opening in Oak Creek, WI

Diesel Barbershop opened its Oak Creek location at 120 W. Town Square Way, in Drexel Town Square, on November 13, 2019, marked by a festive ribbon-cutting event. The build-out was led by Bayland Buildings, Inc., a respected Wisconsin-based general contractor. Nestled within an 85-acre development featuring retail, dining, and civic spaces—including a Meijer store and city hall—this marked Diesel’s inaugural foray into the Midwest market.

Atmosphere & Services at the Oak Creek Location

From its debut, Diesel’s Oak Creek location delivered the full Diesel experience: vintage arcade machines, big-screen TVs at each barber’s station, custom playlists, and locally crafted sodas. The shop’s offerings range from basic beard trims to full-service haircuts, often enhanced with scalp & shoulder massages, hot-towel treatments, and hot-lather shaves.

Local Reception & Customer Experience

Customer reviews consistently praise Diesel’s distinctive energy and stylish decor. Many highlight the top-tier service and personable stylists—Rick, for instance, receives kudos for his attention to hair growth and great conversation.  Another stylist, Kira, is especially noted for her skill with textured hair and children’s cuts.  Patrons enjoy complimentary refreshments, hot towels, shoulder massages, and even show clips on TV—turning a haircut into a small indulgence.

The ambiance is described as clean, welcoming, family-friendly,  and even women-owned.  While occasional issues like scheduling delays or inconsistency among newer stylists pop up, these are overshadowed by overwhelmingly positive feedback on service quality.

Diesel’s Broader Mission and Culture

At its core, Diesel isn’t just about haircuts—it’s about delivering an exceptional customer experience and building a nurturing workplace culture. Its mission emphasizes positive culture, customer-first service, and creating an environment where both clients and staff feel valued.

Oak Creek’s team reflects this ethos: upbeat, detail-oriented, and dedicated to welcoming every visitor—whether via walk-in or scheduled appointment.

Final Thoughts

Diesel Barbershop in Oak Creek exemplifies how a bold idea—recasting the barbershop as an experience rather than a chore—can thrive when paired with consistent quality and a welcoming environment. Since opening in late 2019, it’s become more than a grooming destination—it’s a place people genuinely look forward to visiting.

Whether you’re seeking a classic cut, a refreshing shave, or just an enjoyable, care-filled outing, Diesel in Oak Creek delivers